A limited-edition cycling jersey is launched today (January 20) for the third year of the Eden Classic, the Eden’s Project’s big bike ride.
This will be the first time that the mass-participation cycle has had its own specially-designed jersey, a mark of the growing popularity of the event set this year for Sunday May 7.
Eden managing director Gordon Seabright said today: “The Eden Classic is growing in popularity every year and the launch of our striking new jersey is another exciting milestone for this great event.”
Nearly 800 cyclists signed up for last year’s sportive, with riders taking on one of three routes, a short but challenging 35 miles, a middle distance of 62 miles and an epic 100-miler for experienced riders.
All routes start and finish at the home of the famous Rainforest and Mediterranean Biomes and take in some of Cornwall’s finest countryside and coast.
Entrants get exclusive access to ride though the centre of Eden (usually closed to traffic) before reaching the start point opposite the Rainforest Biome. Once riders cross the timing mat at the start, all face a muscle-stretching climb out of the site and up the hairpin bends before continuing their ride down to the coast.
The Eden Classic is also renowned for the quality of its food and drink stations. Every rider taking part can descend on the iconic Lost Gardens of Heligan for the first station, where there are some healthy dishes and drinks to help them refuel.
Eden will be open free of charge over the weekend to friends and family of all those taking part in the sportive.
The new cycling jerseys cost £40 plus postage and packing and are available through the Eden shop at www.edenproject.com/shop/Eden-Classic-Jersey-22566.aspx
To take part in the Eden Classic, go to www.edenproject.com/edenclassic.