Yorkshire News

First Ever Lager Launch for Black Sheep Brewery

Black Sheep Brewery has embarked on an ‘adventurous’ new chapter in its rich history with the launch of 54 Degrees North - its first ever lager.

54 Degrees North has been created in homage to Black Sheep’s hometown of Masham, North Yorkshire, which sits on 54’ 13’ 24” N; 1’ 39’ 20” W longitude and latitude lines.

A premium small batch craft lager, 54 Degrees North has been officially endorsed by leading British mountaineer and explorer, Alan Hinkes OBE, who is the only Briton to have climbed all fourteen of the world’s 8,000m peaks.

At 4.5% ABV, 54 Degrees North is brewed using German Pilsner Malt together with Magnum and Polaris hops, as well as the classic German aroma hop, Tettnang. Devised by Black Sheep’s creative brewing team, it also uses the brewery’s own yeast strain and pure water from the Yorkshire Dales.

54 Degrees North is top fermented using Black Sheep’s famous Yorkshire Square fermenters in Masham, then lagered for a month to intensify the crisp, clean finish.

Black Sheep has launched 54 Degrees North as the premium lager choice for adventurous beer drinkers as well as appealing to cask ale drinkers, with 56% of cask drinkers reported to have drunk a lager in the pastthree months, according to the latest Cask Report.

It will be available to pubs from July 12 in 30L keg format, supported by 54 Degrees North branded glassware, dripmats, keg lenses and PVC bar runners. The launch coincides with Black Sheep Brewery’s silver anniversary year celebrations.

Jo Theakston, Sales and Marketing Director at Black Sheep Brewery, said: “This is a ground-breaking occasion for Black Sheep as we look to the future by delivering an adventurous, refreshing premium lager to UK beer drinkers. 54 Degrees North is the first Black Sheep lager to be launched in our 25 year history and is another cause for celebration in our anniversary year. 54 Degrees North exemplifies the Black Sheep story and adventure perfectly, and crucially pays tribute to our hometown that has been the source of all of our independent brewing history.”

Jo added: “We are introducing pioneering beer to the market that brings our brewing expertise and heritage together, which we believe can become the premium lager choice for fans of Black Sheep and drinkers curious to try something new from us. We are excited by 54 Degrees North’s potential.
“It was only fitting to call on one of the UK’s leading adventurers to help us launch 54 Degrees North, and we are grateful to Alan for his support in this defining moment for the brewery.”

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