Heart of England News

Jet2holidays - Love Islanders

Jet2holidays is the official travel partner for this years show and has confirmed that they saw a massive surge in bookings to Majorca the day after Love Island aired.

Britain is a nation of Love Islanders and Coventry is its Capital!

  • Four in ten British holidaymakers have enjoyed a holiday romance, and two in ten have enjoyed more than one romance in a single holiday!
  • A third of all holiday romances are still together TODAY and one in ten result in MARRIAGE - says research by the official travel partner of Love Island, Jet2holidays
  • Coventry is the home of the Holiday Romance – could this be good news for Islander Niall who hails from the city?

12 June 2018: With this year’s Love Island contestants taking part in the definitive game of love on the sunny island of Majorca, new research published by the travel partner of the show, Jet2holidays, has lifted the lid on whether Britons are a nation of Love Islanders, with good news for Niall, Mancunians, and Londoners looking to find love in the sun.
The poll shows that 41% of all British holidaymakers have enjoyed a romance in the sun at some point in their lives, with 13% of all holidaymakers saying they met their current partner on holiday, and one in 25 even getting married following some summer passion abroad. Overall, one in five (20%) holidaymakers say that they have fallen head over heels in love on a summer holiday at some stage.

The survey shows that holiday romances are not necessarily a brief summer fling, but often turn into something far more lasting. True, almost half (45%) fizzle out before the aircraft takes off home and 23% end after a few dates back at home, but Love Islander fans will be delighted to hear that a third (32%) of all holiday romances are still going strong today and one in ten (9%) of holiday romances end up in marriage.

With the nation talking about Love Island as the show’s contestants navigate twists and turns in their attempts to couple up and find true love, the survey has revealed that Brits aren’t afraid to choose more than one partner in their quest for love when they’re in the sun.

A fifth (21%) of Brits admit to having more than one holiday romance in a single holiday, with these non-monogamous holidaymakers clocking up an average of three romances during a single holiday.

The poll could be great news for one Love Island contestant, Niall, as holidaymakers from his home city of Coventry are more likely than anywhere else in the UK to get married to someone they met on holiday (8%). On top of that, 56% of people from Coventry have enjoyed a holiday romance and an adventurous 37% of locals admit to having had more than one romance in a single holiday, suggesting the construction worker could possess an advantage on the show based on where he is from.

Other contestants in luck could be Londoners Dani, Samira and Eyal, with 55% of Londoners having had a holiday romance, and 5% ending up married to someone they met on holiday.

The research isn’t such great reading for Newcastle’s Adam, with just 30% of people from the city admitting to a holiday romance and just 1% getting married to someone they met on holiday. The Personal Trainer may have to buck the general trend amongst Geordies if he is to go all the way and win the show.

The following table shows who is the most and least likely to have a holiday romance, depending on where they live.

Cities most likely to have had a holiday romance

Cities least likely to have had a holiday romance

Manchester 57%

York 27%

Coventry 56%

Norwich 29%

London 55%

Belfast 30%

Glasgow 53%

Newcastle 30%

Birmingham 52%

Edinburgh 31%

Chelmsford 50%

Plymouth 31%

Liverpool 49%

Leeds 32%

Wrexham 45%

Worcester 33%

Oxford 43%

Wolverhampton 34%

Sheffield 43%

Cambridge 34%


The research by the leading package holiday specialist, which is the travel partner of Love Island this year, also asked where Britons struck lucky in love when abroad, with Spain, France and Italy coming out as the best destinations for a spot of holiday romancing.

The survey also found that although three quarters (75%) of us have no regrets about our holiday romances, the average length of a holiday romance is ten days.

Zoe Towers, Head of Product at Jet2holidays added: “Our summer holidays are all about creating memories, and the holiday romance has always been a part of that magic. With Britain talking all about Love Island, our research shows that we are in fact a nation of Love Islanders ourselves. At Jet2holidays we hear from lots of happy customers who have met their partners when on holiday with us, and this research really demonstrates that. It’ll be interesting to see if the data applies to any of this year’s Love Island contestants, and we’re sure the nation will be watching keenly.”

As well as launching a dedicated advertising campaign, Jet2holidays is offering viewers the chance to win ten pairs of money-can’t-buy tickets to the Love Island Live final as part of its brand partnership, and in addition to that, a Jet2holiday for two people to Majorca will be up for grabs each week throughout the series.

*The research for Jet2holidays was carried out by OnePoll between in May 2018 with 2,000 adults. All research conducted adheres to the MRS Codes of Conduct (2010) in the UK and ICC/ ESOMAR World Research Guidelines.

Agents can call the trade support team for further information on 0800 408 5587 or visit the trade dedicated website tradesite.jet2holidays.com


For further media enquiries:

Contact the Press Office on 0113 243 1355 or email pressoffice@jet2.com