Scotland News

Scotland showcased at CTA event

VisitScotland recently hosted a dedicated workshop to highlight the incredible experiences on offer to the coach tourism industry.

Scottish businesses were showcased at the event following the Coach Tourism Association’s annual summer gathering.

The Scotland workshop allowed tour operators and wholesalers to learn more about the attractions, hotels and destination organisations through face to face 15-minute appointments.

The event was aimed at keeping Scotland front of mind when planning and developing new coach tours. It also gave VisitScotland the opportunity to provide notice of Expo 2019 and the benefits of attending to encourage new contacts and operators who don’t usually attend to make next year the year they do. 

A total of 18 suppliers and 14 CTA members attended the special meeting which took place at Marriott Forest of Arden in Birmingham on July 30.

Fiona Holmes, VistScotland Brand Manager, said: “The domestic coach market is of great value to Scottish tourism; representing a spend of £83m between 2014 and 2016.  The coach market also extends visits beyond the main season and covers wider regions of Scotland.” 

Perth was Scotland’s first city to achieve Coach Friendly status from the Confederation of Passenger Transport, and Dundee, along with other cities in Scotland, are working towards this status, and recognising the importance of drop off zones and coach parking.  

The coach market is important across Scotland and businesses and attractions including the Royal Botanic Garden Edinburgh, National Wallace Monument, New Lanark and CalMac were among those meeting with coach operators to discuss what they can do for their clients. 

Sue Rooney, CTA Member Services, said: "CTA was delighted to incorporate the Scotland Workshop organised by Visit Scotland at our Summer BBQ event.  Scotland is prominently featured in the tour programmes of our tour operator members and the chance for them to meet representatives from so many Scottish hotels, attractions and destinations at the workshop was invaluable and a great business networking experience."